{"id":604,"date":"2019-11-04T14:53:03","date_gmt":"2019-11-04T17:53:03","guid":{"rendered":"http:\/\/homolog.origgami.com.br\/veronese\/?page_id=604"},"modified":"2020-06-19T10:43:01","modified_gmt":"2020-06-19T13:43:01","slug":"a-historia","status":"publish","type":"page","link":"https:\/\/www.veronese.com.br\/en\/a-historia\/","title":{"rendered":"The History"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p><\/p>\n<p>[vc_row el_id=&#8221;ahistoria&#8221;][vc_column][vc_row_inner el_class=&#8221;intro&#8221;][vc_column_inner][vc_column_text el_class=&#8221;custom-breadcrumb&#8221;]<\/p>\n<p style=\"text-align: center;\">\r\n<nav id=\"custom-breadcrumb\">\r\n\t<span property=\"itemListElement\" typeof=\"ListItem\"><a property=\"item\" typeof=\"WebPage\" title=\"Go to home\" href=\"https:\/\/www.veronese.com.br\/en\" class=\"home\" ><span property=\"name\">Home<\/span><\/a><meta property=\"position\" content=\"1\"><\/span><i class=\"fa fa-angle-right\" aria-hidden=\"true\"><\/i><span property=\"itemListElement\" typeof=\"ListItem\"><a property=\"item\" typeof=\"WebPage\" title=\"Go to Blog.\" href=\"https:\/\/www.veronese.com.br\/en\/blog\/\" class=\"post-root post post-post\" aria-current=\"page\"><span property=\"name\">Blog<\/span><\/a><meta property=\"position\" content=\"2\"><\/span><\/nav>\r\n\r\n<\/p>\n<p>[\/vc_column_text][origgamititulo_box title=&#8221;The History&#8221; title_size=&#8221;34&#8243; title_padding_lr=&#8221;&#8221; title_padding_tb=&#8221;&#8221; class_title=&#8221;titulo-secao&#8221; title_color=&#8221;#500844&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=&#8221;content introducao&#8221;][vc_column_inner][vc_single_image image=&#8221;881&#8243; img_size=&#8221;970&#215;331&#8243; alignment=&#8221;center&#8221;][vc_column_text el_class=&#8221;max-width-800&#8243;]<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">VERONESE PRODUTOS QU\u00cdMICOS has a history of over 100 years to tell.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It all started at the beginning of the last century with Luiz Veronese, son of <\/span><span style=\"font-weight: 400;\">Italian immigrants<\/span><span style=\"font-weight: 400;\"> established in a place nowadays called Ot\u00e1vio Rocha, near Flores da Cunha, in Rio Grande do Sul.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Luiz, very curious and with an analytical and thorough mind, was very interested in chemistry from a very young age.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; el_class=&#8221;content&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;883&#8243; img_size=&#8221;full&#8221;][vc_column_text el_class=&#8221;img-legend&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Domenica and Felice Veronese<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<p><span style=\"font-weight: 400;\">His father, Felice, prospered as one of the largest wine producers in the region. According to the Italian tradition, he decided to build a large house in stone to be the residence of the family of 9 children and the winery attached to it. A house forever.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To do this, Felice needed to extract the necessary stones from a quarry on his property. He needed gunpowder. With the help of an old manual, Luiz managed to produce it successfully. This experience was decisive for his future. The gunpowder was of good quality and he started to market it, then he became involved in the production of fireworks, ordered for church parties and weddings<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=&#8221;content&#8221;][vc_column_inner][vc_column_text el_class=&#8221;max-width-800&#8243;]<\/p>\n<p><span style=\"font-weight: 400;\">To do this, Felice needed to extract the necessary stones from a quarry on his property. He needed gunpowder. With the help of an old manual, Luiz managed to produce it successfully. This experience was decisive for his future. The gunpowder was of good quality and he started to market it, then he became involved in the production of fireworks, ordered for church parties and weddings<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seeking to improve his products, he immersed himself in the studies of salts to obtain different colors for the fireworks. And he observed that in his father&#8217;s wine barrels there was a matter called wine tartar which adhered to the walls of the barrels and that, after being removed, was discarded as waste. <\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; el_class=&#8221;destaque&#8221;][vc_column_inner el_class=&#8221;texto&#8221; width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<p><span style=\"font-weight: 400;\">It was tartar salt with which it was possible to produce cream of tartar, used by the bakery, pasta and biscuit industry, one of the products that is still manufactured by VERONESE nowadays.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Without knowing it, Luiz already applied the concept of sustainability. He used waste to produce ingredients for human consumption.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=&#8221;img&#8221; width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;884&#8243; img_size=&#8221;full&#8221;][vc_column_text el_class=&#8221;img-legend&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Industrial process of the time<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; el_class=&#8221;content&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;885&#8243; img_size=&#8221;full&#8221;][vc_column_text el_class=&#8221;img-legend&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">From left to right, the Veronese brothers: Luiz, Attilio and Henrique, and Antonieta, Luiz&#8217;s wife.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;886&#8243; img_size=&#8221;full&#8221; el_class=&#8221;img-legenda&#8221;][vc_column_text el_class=&#8221;img-legend&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Domenica with her youngest granddaughter in a meeting of generations.<\/span><\/p>\n<p>[\/vc_column_text][vc_column_text el_class=&#8221;legenda-img&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Contrary to his father&#8217;s will, who wanted his oldest son to continue the prosperous winery, with resources aided by his uncle, Luiz traveled to Italy. There he acquired machinery and laboratory materials in addition to a good number of chemistry treaties. On his return in 1911 he founded the chemical industry in Caxias do Sul, the main economic center of the region.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=&#8221;content&#8221;][vc_column_inner][vc_column_text el_class=&#8221;max-width-800&#8243;]<\/p>\n<p><span style=\"font-weight: 400;\">Thus began the production of cream of tartar and associated products such as tartaric acid and Rochelle Salt and others, the main raw material being the residues from the wine production process in the region.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After his death at the age of 67, he was succeeded by his youngest brother Attilio and currently the company is being run by Attilio&#8217;s son, Paulo Ernesto, thus giving continuity to the Veronese&#8217;s family legacy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yes, VERONESE PRODUTOS QU\u00cdMICOS has over 100 years of history to tell. It is a centenary company, but aligned with the present <\/span><span style=\"font-weight: 400;\">and designed<\/span><span style=\"font-weight: 400;\"> for the future.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=&#8221;video&#8221;][vc_column_inner][origgamititulo_box title=&#8221;The Veronese House&#8221; title_tag=&#8221;h2&#8243; title_size=&#8221;24&#8243; title_padding_lr=&#8221;&#8221; title_padding_tb=&#8221;&#8221; title_color=&#8221;#500844&#8243; css=&#8221;.vc_custom_1590009857520{margin-bottom: 20px !important;}&#8221;][vc_video link=&#8221;https:\/\/www.youtube.com\/watch?v=m2j_EqCo0nQ&#8221; align=&#8221;center&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_id=&#8221;chamada&#8221;][vc_column][vc_row_inner][vc_column_inner el_class=&#8221;chamada chamada1&#8243; width=&#8221;1\/2&#8243;][origgamititulo_box title=&#8221;The Veronese Company&#8221; title_tag=&#8221;h2&#8243; title_size=&#8221;34&#8243; title_padding_lr=&#8221;&#8221; title_padding_tb=&#8221;&#8221; title_style=&#8221;bold&#8221; title_alignment=&#8221;left&#8221; class_title=&#8221;subtitulo-secao&#8221; title_color=&#8221;#4f0845&#8243;][ori_button caption=&#8221;read about it&#8221; link=&#8221;\/\/veronese.com.br\/a-veronese\/&#8221; color=&#8221;#404040&#8243; font_size=&#8221;14&#8243; el_class=&#8221;btn-secundario&#8221;][vc_single_image image=&#8221;909&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; el_class=&#8221;img-chamada&#8221; link=&#8221;\/\/veronese.com.br\/a-veronese\/&#8221;][\/vc_column_inner][vc_column_inner el_class=&#8221;chamada chamada2&#8243; width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;910&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; el_class=&#8221;img-chamada&#8221; link=&#8221;\/\/veronese.com.br\/produtos\/&#8221;][origgamititulo_box title=&#8221;Products&#8221; title_tag=&#8221;h2&#8243; title_size=&#8221;34&#8243; title_padding_lr=&#8221;&#8221; title_padding_tb=&#8221;&#8221; title_style=&#8221;bold&#8221; title_alignment=&#8221;left&#8221; class_title=&#8221;subtitulo-secao&#8221; title_color=&#8221;#4f0845&#8243;][ori_button caption=&#8221;learn about our products&#8221; link=&#8221;\/\/veronese.com.br\/produtos\/&#8221; color=&#8221;#404040&#8243; font_size=&#8221;14&#8243; el_class=&#8221;btn-secundario&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<p><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row el_id=&#8221;ahistoria&#8221;][vc_column][vc_row_inner el_class=&#8221;intro&#8221;][vc_column_inner][vc_column_text el_class=&#8221;custom-breadcrumb&#8221;] [\/vc_column_text][origgamititulo_box title=&#8221;The History&#8221; title_size=&#8221;34&#8243; title_padding_lr=&#8221;&#8221; title_padding_tb=&#8221;&#8221; class_title=&#8221;titulo-secao&#8221; title_color=&#8221;#500844&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=&#8221;content introducao&#8221;][vc_column_inner][vc_single_image image=&#8221;881&#8243; img_size=&#8221;970&#215;331&#8243; alignment=&#8221;center&#8221;][vc_column_text el_class=&#8221;max-width-800&#8243;] &nbsp; VERONESE PRODUTOS QU\u00cdMICOS has a history of over 100 years to tell.\u00a0 It all started at the beginning of the last century with Luiz Veronese, son of Italian immigrants established in a place nowadays called Ot\u00e1vio [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/sem-titulo_sem-sidebar.php","meta":{"_acf_changed":false,"_joinchat":[],"footnotes":""},"class_list":["post-604","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.veronese.com.br\/en\/wp-json\/wp\/v2\/pages\/604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.veronese.com.br\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.veronese.com.br\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.veronese.com.br\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.veronese.com.br\/en\/wp-json\/wp\/v2\/comments?post=604"}],"version-history":[{"count":41,"href":"https:\/\/www.veronese.com.br\/en\/wp-json\/wp\/v2\/pages\/604\/revisions"}],"predecessor-version":[{"id":1921,"href":"https:\/\/www.veronese.com.br\/en\/wp-json\/wp\/v2\/pages\/604\/revisions\/1921"}],"wp:attachment":[{"href":"https:\/\/www.veronese.com.br\/en\/wp-json\/wp\/v2\/media?parent=604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}